Every advertisement on various platforms, in different regions and at different times is assigned a unique MTT number.
Call statistics will let you find out which advertising channel and which request has lead the customer to your website. In MTT's Personal Area, you can see how many calls and/or online orders came from each advertisement and the ultimate cost of each lead.
API functions let you integrate Call Tracking with various CRMs. So, during a conversation you can add name, company, request essence and other personal data to the customer's profile. Date, time and duration of each session will be automatically saved in the profile.